Jon Sooy

Jon Sooy

HomeLink Mirror Mod – Adding Homelink to your Leased Vehicle

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What does an Inbound Marketer do on his day off? He makes a YouTube video documenting his latest act of geekery.

After leasing a 2014 Honda Civic, I discovered that the vehicle was not equipped with a programmable HomeLink transmitter. This is not my 2nd Homelink mod as I previously modified the center console in my 2011 Mini Cooper Clubman. See my website for that post.

Since this is a leased vehicle, I did not want to modify the car in any way that I could not undo. So, I purchased a used Gentex rear view mirror that has Homelink. Rather than hard wire the unit to the car, I decided to try and see if I could use a small 12 volt battery to power the unit.

Once complete, I programmed the remote and it works great!

Now once my lease is up, I can swap the HomeLink Mirror out for the original.

Programming HomeLink remote instructions are here:

Music by:

Link to Mini Cooper Clubman HomeLink Mod:

Written by Jon Sooy

November 27th, 2014 at 12:04 pm

Posted in Home Projects

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My Latest Video InfoGraphic

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Interested in a video infographic for your company? GO HERE

Written by Jon Sooy

March 2nd, 2013 at 9:51 am

Prezi and Camtasia

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Like a lot of firms, having a light marketing budget and trying to create compelling content like video can be difficult. Check out this video I made using Prezi and Camtasia Studio…

I won’t say it was simple, but it certainly wasn’t brain surgery. By creating a simple Prezi and recording it using a screen capture application like Camtasia Studio, I was able to visually communicate an idea. Camtasia makes it easy to add narration after the fact so that I don’t actually need to do the voiceover while recording the screen. I plan on doing more of these for sure.

Written by Jon Sooy

February 4th, 2013 at 10:30 am

How Inbound Marketing Works

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Here is a great infographic on Inbound Marketing.

The Inbound Marketing Process Infographic

The Inbound Marketing Process Infographic

Written by Jon Sooy

November 16th, 2012 at 1:40 pm

Infographic: The Inbound Marketing Explosion

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Infographic: The Inbound Marketing Explosion (via Internet Marketing Blog)

Ever wonder why inbound marketing is exploding? According to a new inforgraphic from Hubspot and Google Plus, the cost of acquiring a lead through inbound marketing is less than half of outbound marketing acquisition costs. Not only that, but inbound marketing leads tend to be more abundant. Research…

Read the rest of this entry »

Written by Jon Sooy

July 23rd, 2012 at 3:16 pm

The Inn at Babson Court – Paul Jenson Proprietor

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I have no idea where to begin with this. Should I write about the power of today’s smartphones and how my wife and I found an incredible place to crash for the night (in less than 2 minutes)? Or should I write about the incredible chance meeting of a true artist.

The innkeeper at Babson Court in Gloucester, Massachusetts is Paul Jensen. As fate would have it, I have once again stumbled across an incredible talent. I will continue to post additional videos but thought that this one (done by The Discovery Channel as seen on The Christopher Lowell Show) would be an excellent beginning to my little story. We received much of the same tour that Christopher received. It’s part Winchester Mystery House and part This Old House. It’s 100% incredible and so is Paul Jenson.

This post is in my Marketing category because it is another instance of a very creative man and his passion. It is further proof that weird is good. Following our tour, my wife and I sat down with Paul Jensen and heard numerous stories. I asked if I could record some of it and I will post excerpts from those interviews very soon.



Written by Jon Sooy

June 14th, 2012 at 9:54 am

Stevia Lemonade / Cocktail Mixer

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I know what you are thinking. Is this a recipe on Jon’s website? Yep. I am no culinary genius, but life gave us lemons in the form of a monster lemon tree. It produces more lemons than we could ever consume, so I learned how to make lemonade! However, this created a conflict with my personal quest to dramatically reduce the amount of sugar and carbohydrates that I consume. Why am I trying to reduce the sugar and carbs? This doctor pretty much sums up my beliefs on the topic. So, back to the lemonade. My wife introduced me to Stevia; a natural herb that is a fantastic substitute for sugar. It is much more powerful than sugar so getting the right amount for lemonade was a bit of a challenge. Most ‘regular’ lemonade recipes use 1 to 2 cups of sugar! The recipe I have uses only 2.4 teaspoons of Stevia! This lemonade also makes a fantastic cocktail mixer!

Watch the video to see Chef Jon in action:


  • 2 cups lemon juice
  • 8 cups water
  • 2.5 teaspoons of liquid Stevia
  • optional: Vodka

Instructions: It’s simple… mix the above and drink!

Written by Jon Sooy

April 28th, 2012 at 7:15 am

Royally Geeked Out – Sooy Solar Air Space Heater


These are the video chronicles of my experimental quest to heat a portion of our house using the sun. The idea came to me while driving down the highway: if I could capture heat from the sun in a collector, I could possibly send that heat into my house to help offset my heating bill. Like a lot of great ideas, I soon figured out that there are others already doing this! I found a great Yahoo Group called ‘Simply Solar’ and several web pages that had stories from guys like me trying to accomplish the same thing. One site worth noting is Thank you to all my new friends who helped me to accelerate this project with the personal accounts of their own projects.

In order to repay my debt to these solar pioneers, I have recorded my progress in 6 short videos. I hope these videos in turn will help others.

Video 1a and 1b: Introduction and basic over view of what I plan to do!

Video 2: Solar Heater Collector Construction

Video 3: About the Screen,Insulation

Video 4: Paint it Black and the Glazing

Video 5: It works!

I have some final tweaks to do but it works! Thanks again to my Yahoo Group and to!

Shopping list for the electronics and some ducting (all Amazon… gotta love that Amazon Prime):
4″ Inline Blower – 235 CFM – 12 Volt – 1.3 lbs – 5 1/4″ (h) x 4 3/16″ (w) x 6″ (l)
Thermostat Switch – Circuit On At 100°F and Off At 85°F – Large Flange
Fantech RSK 4 Backdraft Damper 4″ Duct
Kintrex SPC0601 7 Amp 100 Watt 12 Volt Solar Power Charge Controller With Digital LED Display
Moeller Injection-Molded Marine Battery Box (One 27, 30 or 31-Series Battery, 13.44″ x 7.75″ x 10.5″)
Everything else was from local home improvement stores.

Written by Jon Sooy

February 11th, 2012 at 4:01 pm

Open Source Deep Fried Turkey Video

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Here is another experiment with video editing software. I purchased Camtasia Studio to do some video recording and editing for work. It works fantastic for capturing actions on the computer screen and for editing most regular video types (example here). However, I quickly discovered that it doesn’t recognize .3gp files (a la my Android camera). I found that I needed to convert the files from my phone to .avi or .wmv to get them into Camtasia. Well, that’s a bummer. So, I decided to experiment with a different editor. Because my laptop is running Ubuntu Linux, I tried an open source alternative to Camtasia called Openshot Video Editor. Great choice! Although it does lack many of the features of Camtasia and some of the special effects are a bit clunky to maneuver, I found it to be quite user friendly and let’s face it, you can’t beat the price! Plus, it had no trouble dealing with .3gp files. This has proven to be a great time saver and for my general video editing needs, I will likely use Openshot as my primary platform.

My inaugural project was a deep fried Turkey video:

Special thanks to Brett Juilly for the great background music! (

Written by Jon Sooy

December 28th, 2011 at 9:44 am