Have you ever had a lot to say but not enough room to say it? QR Codes might just be what the doctor ordered. You’ve probably seen these odd looking square images pop up on posters, business cards, websites, billboards and even tattoos. QR stands for Quick Response and while it is just starting to take a foothold in the United States, the technology has been around for over a decade and is very popular in Asia. As more and more of us are migrating to smartphones, the use of QR Codes will undoubtedly be a powerful tool for marketing efforts and more.
What makes them special, as compared to a normal barcode, is the fact that they can relay much more information. A regular barcode contains 20 digits in a horizontal arrangement while a QR code can contain up to 7,000 digits, both horizontal and vertical. Simple to scan by using any smartphone with a scanner app, the user simply points his camera at the code and captures the image/data. Then the information within the code is read and pops up on the smartphone. It might be a link to a website, an image or text. Possibilities include but are not limited to: Text, Website URL, Telephone Number, SMS Message, Email Address, Email Message, Contact Details (VCARD), Event (VCALENDAR), Google Maps Location, Wifi Login (Android Only), Paypal Buy Now Link, Social Media, iTunes Link, YouTube Video and more. The possibilities are limited only by one’s imagination.
To make a code, you can do it yourself! A few websites that will generate a QR Code are Kaywa or QRstuff. If you don’t have a scanner on your phone already, just search the app store on your smartphone device for ‘QR Code Scanner.’ For Marketers, I recommend that you use QR Codes on your brochures, business cards, billboards, menus, wearables, websites or anywhere you have the need to easily connect your audience with more information.
VP Sales and Marketing